Developing a Social Media Strategy for Personal Training
Most personal trainers use a website and some form of social media to draw potential clients. If you would like to use social media more, or have never used it for your business and would like to start, we have some starter tips for you. Don’t be afraid to wade into the world of social media—you’d be amazed how quickly the word will get around.
Why Be Social?
Social media helps you grow your personal training business. Your reputation, the success of your SEO, and your brand all rely on social media. It can also be an inexpensive way to promote your fitness business. Most social media accounts are free to create, and you can boost your posts with targeted advertising.
What Personal Training Social Media Platforms Should You Use?
Facebook allows you to create a wide network of friends and acquaintances who can see what your personal training business is all about. It’s good for anyone, but especially for ages 29-65 and up. Facebook can include pictures, images, videos, reviews, and recommendations.
Facebook also allows you to create groups based on your clients’ goals. For instance, you can ask Facebook followers if they’d like to join a group for those who like to work out in the mornings, or for those who want to start using weights. Once people join these groups, they have a private place to discuss their goals and strategies, and you have a group to lead.
Instagram is a showcase for pictures–important for a fitness professional. This is a great platform to cement your brand with visuals. Examples of Instagram pictures can include images of you exercising, your equipment, even your pre- and post-meals.
Twitter has a 140-character limit, but can include pictures and videos. It’s used by Millennials in particular, and is good way to capture the attention of those under the age of 35.
Pinterest is a visual gold mine, where you can create virtual bulletin boards of images, recipes, equipment, motivational sayings, and many more. Pinterest allows you to find something that you love either out on the internet, or from another Pinterest board, and add it to your own board. This collage of features gives people an idea of what makes your personal training program truly yours.
Now, it’s time to starting posting.
Your Social Media Posting Strategy
Once you’ve determined which social media platforms you’d like to use, you can start thinking about what you’d like to say and show. Will your social media strategy focus on you or your clients? That’s a distinction that you should make before you start posting on social media.
If you post about yourself, it can involve pictures of you working out, your fitness goals, your expectations, and your strategy for clients.
If your focus on social media is about clients, then you’d post images of their before and after pictures (with their permission, of course), memes about starting and following through on a program, and plenty of testimonials where they talk about why they chose you to train with.
Next, start planning when you’ll post. There are many program that you can use to schedule posts. At most, post on Facebook three times a day, on Twitter six times, and on Instagram five timed. Try to schedule your posts about four days out. Spending just 20 minutes on your computer or your phone to set up your posts will save you time throughout the week. Also, remember to also respond to your followers and fans—this is a unique opportunity for people to “see” you when they’re not right in front of you.
Fitness Marketing Solutions Social Media Management for Personal Trainers
If you’d like to connect with your clients, strengthen your brand, and grow your followers, let Fitness Marketing Solutions manage your social media. We do all the work, and you reap the benefits of getting new followers and new business. Call or contact us today.