Tips for Marketing Your Fitness Business
Marketing your business may be one of those things that fitness professionals think they’ll “get to” when they have some extra time. After all, you’re running a business, and you need to think about your gym space, your clients’ workouts, and all of the other things that come with owning a fitness company.
But marketing is the reason that people find you. It’s how you promote yourself. Even if you have all the clients you need, you still should be working on marketing your brand and building your business for the future.
Promoting Your Fitness Business the Smart Way
Here are a list of “Must-Dos” that will modernize your marketing efforts.
- Create a Website. Your website is the digital face of your business. It should be professionally designed to draw in possible clients, and you should be able to easily update it yourself once it’s live, so a WordPress site is a good choice. Make your website an extension of your business by including all information that clients will need: phone number, directions, classes, your philosophy, images, articles, and videos. The goal is for your website to be a lead-generating source and a wealth of information, so use this opportunity to showcase what you have to offer. If you don’t, another fitness professional certainly will.
- Use Social Media. People love to talk about staying fit — they share when they’re going to the gym, they post updates about a great in-home workout program they’re using, and of course they want to show off their results. Using Facebook, Twitter, Instagram, and Snapchat are the most common forms of social media that are used to share their workout experience. Your fitness business should be using all of these platforms for promotion—let your clients do the work for you!
- Engage in SEO. Once you have a website and some social media skills under your belt, it’s time to think about SEO, or search engine optimization. This is how people find your website using search engines like Google, Yahoo, or Bing. SEO that gets results requires fresh content, back linking, and a commitment to Google’s many requirements. Once your SEO program is off the ground, though, people will find your site in a matter of seconds.
- Get Familiar with Apps. An app offers your clients a source of information that you provide, right at their fingertips. You can populate a customized app with fitness videos, workout goals, and interactive elements that allow you to be with your clients at all times—even if you aren’t anywhere near them.
Marketing your fitness business is a lot of work, but produces results. Fitness Marketing Solutions is the leader in both fitness marketing and branding. We work with clients every day who are reaping rewards by concentrating on their digital marketing needs. As a fitness professional in a crowded industry, you’ll be able to set yourself apart by using our services. Everything we do is attuned to your success as a personal trainer and gym owner. Learn more at www.fitnessmarketingsolutions.com, and then contact us today.