Marketing Your Gym
How to Market Your Gym
There are more than 36,000 fitness clubs in the United States, with 55 million members, generating revenue that’s close to $80 billion each year. Whether your studio is a boutique that offers a specific fitness component like CrossFit, cycling, or yoga, or you own a large gym with hundreds of pieces of equipment and employ a staff of personal trainers, you want the same result: getting people in the door and coming back.
Promote Your Gym Using Digital Marketing
With billions of dollars being spent in the health and fitness industry every year in the United States, it’s important that you can find the right audience for your fitness facility and that they walk in your doors and take a tour. While there may be thousands of people who are interested in the services that your facility provides, how do you find them and reach them? You’ll need a good digital marketing solution to be successful and to target the right audience.
There are several steps that you can do to get started:
- Upgrade to a Responsive Website. First, think about your overall digital presence, which includes what may be your most important tool: your website. Your site should be responsive (meaning that it can be seen easily on a phone or tablet), with a clean, simple design and great written copy.
- Supercharge Your Local SEO. Have a great website? Good! Now, you’ll need to think about local SEO, or Search Engine Optimization. Local SEO helps people in your area, who are looking for your service, to see your location, learn about your products or services, find your hours, and then walk in your door. Since nearly 8 out of 10 people find local businesses online, and then are more likely to walk in your door and purchase your service, you should be sure your fitness studio can easily be found be those who are in your area.
- Embrace Social Media. Social media has many platforms, but most of them are visual, including Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, and Snapchat. With your clients’ permission, take “before,” “during,” and “after” photos and post them. Create videos showing your classes in action. Talk about fitness action plans and why you customize them. This is the kind of information that people read, look at, and share. The more your posts are seen, the more you’re in front of potential customers. The best part—a lot of the benefits of social media are free. As long as you post regularly, you’ll be able to engage with your audience and earn lots of fans.
Increase Your Earnings Potential with Fitness Marketing Solutions
Digital fitness marketing has many elements – so many that it may seem overwhelming. Fitness Marketing Solutions has the expertise that you need to design a strategy that will set yourself apart from your competitors and generate new business. Call or contact us today at 412-953-6992, and let’s get started.